When doesn’t a total market strategy work?

There are at least three industries where a Total Market approach to Multicultural marketing makes absolutely no sense. This infographic makes the point for a more “whole market” or culture-focused creative and media approach to targeting Hispanics.

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Under Representation in Media Spend

US Hispanic ad spend is at 6% of the total US ad spend, while comprising 20% of the market and even more across key demographics. 

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Authenticity in Spanish Advertising and Marketing in the US

12 Steps to Authenticity

This checklist is a guideline to achieve authentic and efficient Spanish-language messaging to Hispanic consumers.

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The Browing of the US Economy

The Browning of the US Economy

Hispanic Immigrants and the Hispanic Community are caught in the cross-hairs of today’s Culture Wars. How important is the Hispanic Consumer Market to the US Economy?

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The Power of Spanish Language

The Power of the Spanish Language

How important is Spanish in Hispanic Advertising today? The averages tell one story, the absolute numbers tell another. Spanish advertising is a powerful force.

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64 Million US Hispanics with $1.7 Trillion purchasing power

$1.7 Trillion Hispanic Purchasing Power

Hispanic purchasing power continues to soar. What is holding up Spanish Advertising budgets?

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Viejennials vs. Hispanic Millennials

Viejennials vs. Millennials

Millennials may be driving ad spends; but impactful Hispanic Advertising ROI comes when targeting “viejennials”.

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