Facts, insights and our point-of-view on D2C and Hispanic Advertising
How do US Hispanics Self-Identify
Latino participation and relevance in the U.S. is on the rise. The U.S. Hispanic market – the largest ethnic consumer segment with outsized purchasing power – has now become the largest minority electoral block as well. Hispanic voters are expected to have major influence in key battleground states. From citizenship to voter eligibility, the diverse U.S. Hispanic community plays an increasingly important role in shaping our country’s future.
Marketers Still Under Value America’s Majority Minority
Marketers still under-value and under-spend on America’s Majority Minority – the US Hispanic Consumer Market. The rationalizations range from bandwidth to C-Suite buy-in, logistics language issues, general market agency slow-walks, and more. Unless you’re generating as much business as you want, none of them make much sense.