When doesn’t a total market strategy work?
There are at least three industries where a Total Market approach to Multicultural marketing makes absolutely no sense. This infographic makes the point for a more “whole market” or culture-focused creative and media approach to targeting Hispanics.
Under Representation in Media Spend
US Hispanic ad spend is at 6% of the total US ad spend, while comprising 20% of the market and even more across key demographics.
12 Steps to Authenticity
This checklist is a guideline to achieve authentic and efficient Spanish-language messaging to Hispanic consumers.
The Browning of the US Economy
Hispanic Immigrants and the Hispanic Community are caught in the cross-hairs of today’s Culture Wars. How important is the Hispanic Consumer Market to the US Economy?
The Power of the Spanish Language
How important is Spanish in Hispanic Advertising today? The averages tell one story, the absolute numbers tell another. Spanish advertising is a powerful force.
$1.7 Trillion Hispanic Purchasing Power
Hispanic purchasing power continues to soar. What is holding up Spanish Advertising budgets?
Viejennials vs. Millennials
Millennials may be driving ad spends; but impactful Hispanic Advertising ROI comes when targeting “viejennials”.