Facts, insights and our point-of-view on D2C and Hispanic Advertising
Marketers still under value America’s MAJORITY MINORITY
Marketers still under-value and under-spend on America’s MAJORITY MINORITY – the US Hispanic Consumer Market. The rationalizations range from bandwidth to C-Suite buy-in, logistics language issues, general market agency slow-walks, and more. Unless you’re generating as much business as you want, none of them make much sense.
Additional sources of Hispanic D2C marketing knowledge
“Word of mouth referrals – by definition – have to be earned, and d2H has most definitely earned mine.”
~ Vince Dargush, Vice President Marketing & Operations, ICTV Brands Inc.