Expanded personal perspectives and insights into Hispanic D2C and advertising in general
This could be one of the most important Hispanic Heritage Months since it became a thing, first as just a week, and then later as a full-month in 1988. Fast forward to this year, it is ironic that two weeks into the federally decreed Hispanic Heritage Month meant to celebrate…
Hispanics are essential for the well-being of the U.S. economy. This has been proven beyond a doubt by the coronavirus pandemic we are all living through.
The numbers speak for themselves. Hispanics are over-represented in several key front-line sectors…
The numbers speak for themselves. Hispanics are over-represented in several key front-line sectors that have kept the economy…
Never has the word ‘community’ been so relevant. To all of our friends and family – our staff, clients and ecosystem partners in this class – you are OUR community and you can count on us, now and always.
d2H is a small business and for the last month we have most…
For those of you who say the infomercial is dead, we declare: “Long live the infomercial!”
Take a moment to unbundle DRTV video content, aka the infomercial, and you will find it more strategic than you may have previously considered. Among the most amped up…
We have just come out of yet another award season and one more year has gone by without the universal recognition that Latinos are not making any progress either in front or behind the camera.This blog is a slight departure from…
Let’s face it, the Total Market strategy does not work, especially for performance marketers and retail.
On paper, the Total Market approach looks good and sounds better in the boardroom
A “dolar” is a “dollar” no matter what we call it.Except, for some reason, when it comes to budgeting for Hispanic.Even though Hispanics over-index on the usage of many categories, and even though they demonstrate…
So, yet another article about authenticity in Spanish-language advertising. You may wonder – what more is there to say that has not already been said? You may well be right. However – and overcoming all my cynical misgivings…
In today’s hyper-partisan and bi-polar cable environment there is a culture war flaming the fans of division in our society. At the center of all this are the Hispanic Immigrant…
How Important is Spanish Today Among U.S. Hispanics?
Depending upon who one listens to, Spanish is the most common unifier amongst U.S. Hispanics…
Which comes first for success in the Hispanic market – corporate diversity or marketing enculturation? I’ll get to the latter in a moment. Diversity is a worthy and necessary cause to be sure. Its benefits…
As an independent Hispanic advertising agency we have been asking ourselves an existential question for much of the last decade – why does our trade seem to be abandoning the US Hispanic “Viejennials?”…
