Hispanics are Essential
Hispanics are essential for the well-being of the U.S. economy. This has been proven beyond a doubt by the coronavirus pandemic we are all living through.
The numbers speak for themselves. Hispanics are over-represented in several key front-line sectors that have kept the economy…Read More
Community: We’re all in this Together
Never has the word ‘community’ been so relevant. To all of our friends and family – our staff, clients and ecosystem partners in this class – you are OUR community and you can count on us, now and always.
d2H is a small business and for the last month we have most…Read More
If Content is King – Infomercials Rule!
For those of you who say the infomercial is dead, we declare: “Long live the infomercial!”
Take a moment to unbundle DRTV video content, aka the infomercial, and you will find it more strategic than you may have previously considered. Among the most amped up…Read More
Hispanics on Screen “I Want to See Myself on Screen, But…”
We have just come out of yet another award season and one more year has gone by without the universal recognition that Latinos are not making any progress either in front or behind the camera.This blog is a slight departure from…Read More
Total Market Pendulum – To be or not to be Total Market
Let’s face it, the Total Market strategy does not work, especially for performance marketers and retail.
On paper, the Total Market approach looks good and sounds better in the boardroomRead More
$1 + $1 = $3 Hispanic Marketing ROI
A “dolar” is a “dollar” no matter what we call it.Except, for some reason, when it comes to budgeting for Hispanic.Even though Hispanics over-index on the usage of many categories, and even though they demonstrate…
Authentic or Not
So, yet another article about authenticity in Spanish-language advertising. You may wonder – what more is there to say that has not already been said? You may well be right. However – and overcoming all my cynical misgivings…
The Culture War and What We Must Do About It
In today’s hyper-partisan and bi-polar cable environment there is a culture war flaming the fans of division in our society. At the center of all this are the Hispanic Immigrant…
The Unifying Power of Spanish
How Important is Spanish Today Among U.S. Hispanics?
Depending upon who one listens to, Spanish is the most common unifier amongst U.S. Hispanics…
Success in the U.S. Hispanic Market
Which comes first for success in the Hispanic market – corporate diversity or marketing enculturation? I’ll get to the latter in a moment. Diversity is a worthy and necessary cause to be sure. Its benefits…
(Re)Introducing the Hispanic “Viejennial”
As an independent Hispanic advertising agency we have been asking ourselves an existential question for much of the last decade – why does our trade seem to be abandoning the US Hispanic “Viejennials?”…