Bicultural Latinos who view themselves as 100% American and100% Hispanic = Leading a fuller 200% life. Bicultural, bilingual, two hundred percenters who understand what it’s like to exist in two worlds and be comfortable as the protagonists in each one.

Latinidad is a Spanish-language term that refers to the various attributes shared by Latin American people and their descendants without reducing those similarities to any single essential trait.

Latinidad invokes pan-Latino solidarity among Latinos in ways that illuminate an understanding of identity, place, and belonging. ‘We’re all one heart here. There are no distinctions of race, of country, or culture.

A gender-neutral term championed by detractors of Latinx, primarily for its better adherence to Spanish grammar.