d2H Partners has become an advertising force to be reckoned with. This is no small feat as Hispanic Direct Marketing is for all practical purposes a niche within a niche. We have built our agency with a singular purpose – to prove that done right, “speaking Hispanic” is the most leverageable opportunity available to most marketers in the U.S. who have yet to discover its true potential.
Along the way, d2H has built the most experienced and specialized D2C Hispanic ad agency team in the market.
Managing Partner
Marcelino, a pioneer in the US multicultural marketplace, set the current industry standards for Hispanic D2C and Direct Response marketing. He has spent 35 years helping clients to shape their vision for success. He specializes in “crossing over” established General Market brands to the Hispanic market and launched d2H Partners in 2014 to lead more clients to their path-to-profit in this growing segment. He truly believes that brands need to “Enculturate or Die!”
A Cuban-American native of Chicago, Marcelino currently lives in Santa Monica where he enjoys baseball, whiskey and a great cigar!
Favorite Quote – “All rules for study are summed up in this one: Learn only in order to create.” Friedrich Schelling, Philosopher.
Managing Partner
Patricia, one of the first women to co-own and manage a Hispanic D2C agency, made her mark at Telemundo by bringing the movie category into Spanish-language TV and landing the first exclusive multi-million contract for the network. Later, she became West Coast Sales Manager at Univision, and later headed ad sales for HBO Latin America. She performed account duties in the U.S. and Chile, working with a wide variety of clients, including Warner Bros., American Honda, Bank of America and P&G, among others. Patricia is known for her ‘do it smarter’ approach and financial acumen – qualities that have steered her clients to strategies that consistently outperform the competition.
Born and raised in Chile, Patricia currently resides in Studio City, where spends her free time enjoying life with family, friends and a good bottle of wine.
Favorite Quote – “Creativity about life, in all aspects, I think, is still the secret of great creative people.” Leo Burnett
Managing Partner – d2H+
Ben comes to d2H as one of the leading pioneers in Hispanic DRTV, having perfected the practice of media cross-overs from English to Spanish. He has been instrumental in the launch of various logistical partners in the call center, media management software and other elements in the Hispanic DRTV ecosystem. Ben is responsible for overall media management at the agency.
Prior to joining d2H, Ben launched two successful DRTV practices and managed campaigns for clients such as Tristar Products, Savvier, Hair Club, St. Jude, Iceland Health, Body by Jake and others.
A native of Iran, Ben currently resides in Orange County where he enjoys Orange Theory fitness, reading, and an occasional poker night in his free time.
Favorite Quote – “Never stop testing, and your advertising will never stop improving.” David Ogilvy, Advertising Hall of Fame
Client Service Director – Media
Leticia is a master D2C media specialist with additional expertise in the non-profit sector (Doctors Without Borders, Operation Smile, World Vision). At d2H, she oversees short-form brand and DR media planning and buying as well as advanced analytics.
Leticia specializes in Brand and Hybrid Direct Response Advertising Campaign elements that include brand integrations, sponsorships and digital components (Blue Cross Anthem, SCAN Health Plan, Schwab, Jenny Craig, E-Loan, Johnson & Johnson, Pfizer, Mattel, Bosley). Her leadership has been instrumental in the growth of direct-to-consumer marketing for traditional brand marketers at agencies such as RPA, Intermedia, Initiative, and One & All.
Leticia is a Southern California native of Mexican heritage, currently residing in Alhambra where she enjoys theatre, mosaics and illustration in her free time.
Favorite Quote – “Stopping advertising to save money is like stopping your watch to save time.” Henry Ford
Long Form Media Manager
Beatriz brings experience on both sides of the table to d2H – from broadcast marketing/sales to DRTV buying in Spanish and English. She and her team are responsible for all Long Form planning and buying at the agency. Prior to joining d2H, Beatriz served for 10 years as the Sr. Media Buyer at Gold Mountain Media responsible for negotiating and purchasing all Hispanic TV media (cable and broadcast) for all clients. This included the wildly successful Capital Brands as it evolved from the innovative Magic Bullet line to the powerhouse NutriBullet brand. She is a native of Peru and enjoys yoga, hiking and biking in her free time.
Favorite Quote – “My strength lies solely in my tenacity.” Louis Pasteur
Account Director
An experienced and accomplished executive, María brings over 20 years of integrated communications experience to d2H and is responsible for Account and Project Management at the agency. She has successfully developed culturally relevant integrated plans and award-winning campaigns that increased target growth and revenue. She is a hands on, solution-focused, results-driven professional who does what it takes to get the job done.
Her agency experience includes La Agencia, The Marketing Store, Lapiz and Leo Burnett. While at Lapiz and Leo Burnett, María led Hispanic Marketing efforts for Kellogg’s North America, Allstate, Coca-Cola, P&G, Devry University, Miller Brewing Company, and Jewel Food Stores.
A Cuban-American native of Chicago, Maria lives with her husband and daughter where she enjoys tennis, skiing, reading, and cooking.
Favorite Quote – “Never underestimate the power of a girl with a book.” RBG
Client Service Director – Digital
Albaro came to d2H as an accomplished executive in the field of cross-cultural advertising and marketing. With over 15 years of experience, he has a proven track record of implementing disruptive strategic initiatives that effectively achieve targeted business objectives. Albaro brings to the d2H team his experience working on the client side in the Marcom / Sales divisions for Verizon Wireless; AMREL and Spectrum. On the advertising agency side, Albaro managed campaigns for clients such as Verizon Wireless; Toyota; LA Care; XFL’s L.A. X-treme; Los Angeles Zoo; Los Angeles Dodgers; Los Angeles Lakers; Safeco Insurance; Western Union; Automobile Club of America; Wescom Credit Union and First American Tile.
Albaro is a native of Santa Monica, loves baseball; and has been teaching Marketing/Advertising & Promotion at his Alma Mater Loyola Marymount University for over 4 years.
Favorite Quote – “The difference between the impossible and the possible lies in a man’s determination.” Los Angeles Dodger Legend Tommy Lasorda
Creative Director
Mauricio Marín is an advertising and marketing specialist with over 17 years of experience in creative development and art direction in the U.S. Hispanic Market and LATAM. Starting his career as a copywriter, Mauricio has an uncanny ability to internalize a brand and speak on its behalf, guiding advertising and communication efforts as a staunch brand advocate. His experience includes agency as well as client-side assignments, leading cross-cultural creative teams, and directing the development of marketing assets that connect with target audiences on a personal level.
Mauricio brings to the d2H team his attention to detail and the expertise that he has gained in agencies like DDB and Ogilvy, and clients like Aeromexico, Mexicana Airlines, Maseca, Mission Foods, Guerrero Tortillas, Léa LA, TABASCO Sauce, and Technology Credit Union.
Mauricio is a coffee grower and a native of Colombia (not Columbia).
Favorite Quote – “An ordinary object can be elevated to the dignity of a work of art by the mere choice of an artist.” Marcel Duchamp
Feline in Charge (FIC)
Yoda joined the d2H team in order to add some fun, cuddles, purrs and TLC to the team. He is a true enculturator – giving love and comfort in any and every language! As the FIC, Yoda makes sure to equally share his love and attention with the entire d2H team and is the Greeter in Chief to office visitors. He brings over 10 years of experience to his critical role as adorable snuggler and is a native of Los Angeles.
Favorite Quote – “Time spent with cats is never wasted.” Sigmund Freud
Canine in Charge (CIC)
Felix started her career at d2H as an intern, pitching in to clean, greet visitors, taste test lunches, and offer security against imaginary intruders. Since then, her role has expanded to receptionist and Canine in Charge. Among her many duties as CIC, she is responsible for stealing Yoda’s food, wagging her tail, and chasing anyone that steps into the kitchen. Originally hailing from Tennessee, Felix grew up in Chicago and relocated to sunny LA 2 years ago.
Favorite Quote – “Dogs do speak, but only to those who know how to listen.” Orhan Pamuk