Leticia is a master D2C media specialist with additional expertise in the non-profit sector (Doctors Without Borders, Operation Smile, World Vision). At d2H, she oversees short-form brand and DR media planning and buying as well as advanced analytics.
Leticia specializes in Brand and Hybrid Direct Response Advertising Campaign elements that include brand integrations, sponsorships and digital components (Blue Cross Anthem, SCAN Health Plan, Schwab, Jenny Craig, E-Loan, Johnson & Johnson, Pfizer, Mattel, Bosley). Her leadership has been instrumental in the growth of direct-to-consumer marketing for traditional brand marketers at agencies such as RPA, Intermedia, Initiative, and One & All.
Leticia is a Southern California native of Mexican heritage, currently residing in Alhambra where she enjoys theatre, mosaics and illustration in her free time.
Favorite Quote – “Stopping advertising to save money is like stopping your watch to save time.” Henry Ford