In a very short time, d2H Partners has already become an advertising force to be reckoned with. This is no small feat as Hispanic Direct Marketing is for all practical purposes a niche-within-a-niche. We have built our agency with a singular purpose – to prove that done right, “speaking Hispanic” is the most leverageable opportunity available to most marketers in the U.S. who have yet to discover its true potential.
Along the way, d2H has built the most experienced and specialized team in Hispanic D2C.
“The best partners I have ever worked with in this industry.”
~ Eric Rolene, Marketing Director, Teeter
marcelino Miyares, Jr.
Marcelino, a pioneer in the US multicultural marketplace, set the current industry standards for Hispanic Direct Response (DR) marketing. He has spent 30 years specializing in the Hispanic market – working with his clients to create successful campaigns that are culturally relevant and therefore, highly profitable.
Marcelino is known for his market intelligence and resourcefulness – a true partner who has worked with many of his clients for several years, helping them to shape their vision for success. He specializes in “crossing over” established General Market brands to the Hispanic market and launched d2H Partners in 2014 to lead more clients to path-to-profit in the fastest growing market in the United States. He truly believes that brands need to “Enculturate or Die!”
Marcelino has worked with a wide range of clients in DRTV (Great Health Works, InvenTel, Telebrands, Capital Brands, Hearthware and others); Branded DR Work (Matrix Insurance, Lincoln Heritage Life Insurance Company, Hulu, Citibank, AT&T, PepsiCo, American Stores and McDonald’s); and Direct Marketing (Oxford Health, Sirius XM, Toys”R”Us, Home Depot and others).
A Cuban-American native of Chicago, Marcelino currently lives in Santa Monica where he enjoys baseball, whiskey and a great cigar!
Favorite Quote – “All rules for study are summed up in this one: Learn only in order to create.” Friedrich Schelling, Philosopher
Patricia is one of the first women to co-own and manage a Hispanic direct response marketing agency in the United States. She set her path as a trailblazer early in her career while at Telemundo by bringing the movie category into Spanish-language advertising and where she landed the first exclusive multi-million contract for the network. She then became Network Sales Manager and West Coast Sales Manager at Univision, and later headed advertising sales for HBO Latin America. Patricia is known for her ‘do it smarter’ approach and financial acumen – qualities that have steered her clients to strategies that consistently outperform the competition.
Her advertising agency career includes account supervisory duties in the U.S. and Chile, at DMB&B, Bermudez & Associates and DDB Needham. She has worked with clients in a wide range of industries, from automotive to CPG including Universal Studios, General Mills, American Honda, McDonald’s, Kraft and P&G, among others.
Patricia was born and raised in Chile and currently resides in Studio City where she likes to spend her free time enjoying life with family, friends and a good bottle of wine.
Favorite Quote – “The three ingredients of effective advertising are relevance, originality and impact, the initials of which spell out what clients most desire: ROI.” Keith Reinhard, Advertising Hall of Fame
Vice President Media
Ben comes to d2H as one of the leading pioneers in Hispanic DRTV, having perfected the practice of media cross-overs from English to Spanish. He has been instrumental in the launch of various logistical partners in the call center, media management software and other elements in the Hispanic DRTV ecosystem. Ben is responsible for overall media management at the agency.
Prior to joining d2H, Ben launched two successful DRTV practices and managed campaigns for clients such as Tristar Products, Savvier, Hair Club, St. Jude, Iceland Health, Body by Jake and others.
A native of Iran, Ben currently resides in Orange County where he enjoys Orange Theory fitness, reading, and an occasional poker night in his free time.
Favorite Quote – “Never stop testing, and your advertising will never stop improving.” David Ogilvy, Advertising Hall of Fame
Short Form Media Manager
Leticia comes to d2H as a master DRTV media specialist with additional expertise in the non-profit sector (Atlanta Humane Society, Doctors Without Borders, International Fund For Animal Welfare, Operation Smile, Paralyzed Veterans of America, World Vision-Brand Campaign). She is responsible for short-form brand and DR media planning and buying as well as advanced analytics.
As an experienced Media Manager and Operations Director, Leticia has served in key positions supporting and developing media and operations teams. She specializes in Brand and Hybrid Direct Response Advertising Campaign elements which are not limited to TV, but include brand integrations, sponsorships and digital components (Blue Cross Anthem, SCAN Health Plan, Schwab, Soy Joy, La-Z-Boy, Jenny Craig, Hooked on Phonics, E-Loan, Inc, Johnson & Johnson, Pfizer, Mattel, Bosley, Government of Japan).
Her fundamentals of leadership have been instrumental in the growth and development of direct response marketing for traditional media and brand marketers at agencies such as Carat, RPA, Intermedia, Initiative, and One & All.
Leticia is a Southern California native of Mexican heritage who currently resides in Alhambra where she enjoys theatre, mosaics and illustration in her free time.
Favorite Quote – “The caring comes first; only after that does the process take hold. Good is never good enough.” Subir Chowdhury, The Difference
Long Form Media Manager
Beatriz brings experience on both sides of the table to d2H – from broadcast marketing/sales to DRTV buying in Spanish and English. She and her team are responsible for all Long Form planning and buying at the agency. Prior to joining d2H, Beatriz served for 10 years as the Sr. Media Buyer at Gold Mountain Media responsible for negotiating and purchasing all Hispanic TV media (cable and broadcast) for all clients. This included the wildly successful Capital Brands as it evolved from the innovative Magic Bullet line to the powerhouse NutriBullet brand. She is a native of Peru and enjoys yoga, hiking and biking in her free time.
Favorite Quote – “My strength lies solely in my tenacity.” Louis Pasteur
Feline in Charge (FIC)
Yoda joined the d2H team in order to add some fun, cuddles, purrs and TLC to the team. He is a true enculturator – giving love and comfort in any and every language! As the FIC, Yoda makes sure to equally share his love and attention with the entire d2H team and is the Greeter in Chief to office visitors. He brings over 10 years of experience to his critical role as adorable snuggler and is a native of Los Angeles.
Favorite Quote – “Time spent with cats is never wasted.” Sigmund Freud
“I am sure I do more business in Spanish than anyone else in my category, and that I owe to d2H.”
~ Miles Dupree, COO, Omega XL Great Healthworks