Hispanic purchasing power continues to soar. What is holding up Spanish Advertising budgets?

This checklist is a guideline to achieve authentic and efficient Spanish-language messaging to Hispanic consumers.

We have just come out of yet another award season and one more year has gone by without the universal recognition that Latinos are not making any progress either in front or behind the camera. The numbers tell the story.

Latinos represent 22% of the US Population. But when it comes to front line jobs that keep America running, the data tells quite a different story.

Latino participation and relevance in the U.S. is on the rise. The U.S. Hispanic market – the largest ethnic consumer segment with outsized purchasing power – has now become the largest minority electoral block as well. Hispanic voters are expected to have major influence in key battleground states. From citizenship to voter eligibility, the diverse U.S. Hispanic community plays an increasingly important role in shaping our country’s future.

The country’s overall market growth has been driven by non-white population growth U.S. population growth over the next 2 generations will be driven by minority groups.

Hispanic invisibility on screen continues, despite “inclusion” talk

Hispanic Vaccination Rates