Facts, insights and our point-of-view on D2C and Hispanic Advertising

Viejennials vs. Hispanic Millennials

Millennials may be driving ad spends; but impactful Hispanic Advertising ROI comes when targeting “viejennials”.

$1.7 Trillion Hispanic Purchasing Power

Hispanic purchasing power continues to soar. What is holding up Spanish Advertising budgets?

The Power of the Spanish Language

How important is Spanish in Hispanic Advertising today? The averages tell one story, the absolute numbers tell another. Spanish advertising is a powerful force.

The Browning of the US Economy

Hispanic Immigrants and the Hispanic Community are caught in the crosshairs of today’s Culture Wars. How important is the Hispanic Consumer Market to the US Economy?

12 Steps to Authenticity

This checklist is a guideline to achieve authentic and efficient Spanish-language messaging to Hispanic consumers.

Under Representation in Media Spend

US Hispanic ad spend is at 6% of the total US ad spend, while comprising 20% of the market and even more across key demographics.

When Doesn’t a Total Market Strategy Work?

There are at least three industries where a Total Market approach to Multicultural marketing makes absolutely no sense. This infographic makes the point for a more “whole market” or culture-focused creative and media approach to targeting Hispanics.

The Hispanic Absence in Hollywood

We have just come out of yet another award season and one more year has gone by without the universal recognition that Latinos are not making any progress either in front or behind the camera. The numbers tell the story.

Infomercials Still RULE!

The infomercial as we know it is evolving. We unbundle its core features and illustrate how to repurpose infomercial content for any Spanish-language video channels. Here are some lessons that CPG companies might have to teach us in the Hispanic DRTV industry.

Shopping During Covid-19

The Covid-19 crisis is a challenge to our industry. One thing is for sure – we are all in this together as a community. We’d like to share our approach to powering through this and beyond – for d2H, our clients and the entire Hispanic DRTV ecosystem.

Fact: Hispanics are Essential

Latinos represent 22% of the US Population. But when it comes to front line jobs that keep America running, the data tells quite a different story.

Marketers Still Under Value America’s Majority Minority

Marketers still under-value and under-spend on America’s Majority Minority – the US Hispanic Consumer Market. The rationalizations range from bandwidth to C-Suite buy-in, logistics language issues, general market agency slow-walks, and more. Unless you’re generating as much business as you want, none of them make much sense.

Hispanic Marketing Fluency Best Creative Practices

Marketing fluency is all about generating comprehension for your product or service. This starts with culturally relevant storytelling with any of our Top Six approaches to Hispanic D2C and Hispanic Advertising in general.

How do US Hispanics Self-Identify

Latino participation and relevance in the U.S. is on the rise. The U.S. Hispanic market – the largest ethnic consumer segment with outsized purchasing power – has now become the largest minority electoral block as well. Hispanic voters are expected to have major influence in key battleground states. From citizenship to voter eligibility, the diverse U.S. Hispanic community plays an increasingly important role in shaping our country’s future.

Underspending on US Hispanic Advertising

The Hispanic population grew 29% between 2010-2020 and Hispanic consumers now contribute 25% of our GDP growth. The Top 10 Advertisers spend anywhere between 8% and 24% of their ad budgets against the Hispanic Consumer Market.

Choose the Right Hispanic Advertising Agency

Is it time to choose the right Hispanic advertising agency? This infographic presents seven slide rules to help balance your marketing needs with the most impactful agency partner to grow your Hispanic business.

The Multicultural Consumer Boom

The country’s overall market growth has been driven by non-white population growth U.S. population growth over the next 2 generations will be driven by minority groups.

The Role of Spanish in Media, Marketing & Entertainment

Spanish is not going away, especially when there are 46MM Spanish-speaking consumers in the US today.

Authenticity in Spanish Ads = High ROI

Marketing and Culture Go Hand-in-Hand. Great d2Hispanic advertising campaigns appeal to logic, impulse, emotion and most importantly, cultural truth – regardless of language.

Why are Hispanics Invisible On-Screen?

Hispanic invisibility on screen continues, despite “inclusion” talk

Hispanics High on… Cannabis Legalization

Hispanics High on… Cannabis Legalization. Hispanics are at forefront of the growing Cannabis industry

Hispanic Consumer Myths

The growth of Hispanic purchasing power is slowing down.