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(Re)Introducing the Hispanic “Viejennial”

Buzz

As an independent Hispanic advertising agency we have been asking ourselves an existential question for much of the last decade – why does our trade seem to be abandoning the US Hispanic “Viejennials?” Ever since the Millennial generation became the advertising industry’s target celebre, it seems that no one, except for Medicare Advantage Plans, seems to care much about the Hispanic Adults 35+ that actually grew our industry into what it is today.

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July 23, 2019
https://www.d2hispanic.com/wp-content/uploads/2023/04/d2H_Main_Logo-1030x959.jpg 0 0 Staff Writer https://www.d2hispanic.com/wp-content/uploads/2023/04/d2H_Main_Logo-1030x959.jpg Staff Writer2019-07-23 11:44:142023-06-07 14:37:02(Re)Introducing the Hispanic “Viejennial”

Success in the U.S. Hispanic Market

Buzz

Starts with Enculturation – Not Diversity

Which comes first for success in the Hispanic market – corporate diversity or marketing enculturation? I’ll get to the latter in a moment. Diversity is a worthy and necessary cause to be sure. Its benefits to any company and our society extend far beyond just sales and marketing. Marketing leaders recognize that diversity on their teams is critical to sustainability in an increasingly multicultural marketplace.

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July 23, 2019
https://www.d2hispanic.com/wp-content/uploads/2023/04/d2H_Main_Logo-1030x959.jpg 0 0 Staff Writer https://www.d2hispanic.com/wp-content/uploads/2023/04/d2H_Main_Logo-1030x959.jpg Staff Writer2019-07-23 11:44:142023-06-07 14:37:17Success in the U.S. Hispanic Market

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d2H PARTNERS

We are a specialized agency focused on D2C and B2B campaigns targeting immigrant, first generation and “billennial” Hispanics.

LOS ANGELES
316 W. 2nd Street
Suite 1105, Los Angeles, CA  90012
213-784-0401
marcelino@d2hispanic.com

CHICAGO
1940 Internationale Parkway Suite 500
Woodridge, IL 60517
312-909-9913
maria@d2hispanic.com

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