If you are like me, my love of math was cut short at pre-calculus. Fortunately for all of us, projecting how to budget for the Hispanic Consumer Market for the first time requires less engineering than you might expect. Remember the axiom if A=B and B=C then A=C. Let’s translate.
If Hispanic = Growth
And Growth = A Strategic Opportunity Then Hispanic = A Strategic Opportunity
The Supreme Court ruling today that the Census can be cut short is particularly troublesome to the U.S. Hispanic community. Per Justice Sonia Sotomayor – the only dissenting voice – “the harms associated with an inaccurate census are avoidable and intolerable.”
This could be one of the most important Hispanic Heritage Months since it became a thing, first as just a week, and then later as a full-month in 1988.
d2H PARTNERS
We are a specialized agency focused on D2C and B2B campaigns targeting immigrant, first generation and “billennial” Hispanics.
LOS ANGELES
316 W. 2nd Street
Suite 1105, Los Angeles, CA 90012
213-784-0401
patricia@d2hispanic.com
CHICAGO
1940 Internationale Parkway Suite 500
Woodridge, IL 60517
312-909-9913
maria@d2hispanic.com