For those of you who say the infomercial is dead, we declare: “Long live the infomercial!”

Take a moment to unbundle DRTV video content, aka the infomercial, and you will find it more strategic than you may have previously considered. Among the most amped up benefits of infomercial content that you will find are its:

Measurability
Multi-Targetability
Omni-Channel Repurposing
Informational Capacity
Value Driven Proposition
Length Flexibility