In this challenging social and economic environment, it’s easy to become pessimistic. However, despite our shared problems, we also have reasons to be optimistic, particularly as D2C Hispanic marketers.

Yes, Hispanics and communities of color are bearing the brunt of both the coronavirus and the economic downturn, but the grit that characterizes this group expresses itself in many ways, not the least of which is its resilience in the face of adversity.