In today’s hyper-partisan and bi-polar environment there is a culture war flaming the fans of division in our society. At the center of all this are the Hispanic Immigrant, the Hispanic Community and the Hispanic Consumer Market (HCM).

So what are we in the Hispanic advertising and marketing ecosystem to do about it? To start, how about a conversation without fear of being too “political”. Certainly we can talk honestly about such an existential topic without getting partisan.