Scholars call it the “Hispanic Paradox”: Despite poverty and discrimination, Hispanic Americans live significantly longer than white or black Americans. Hispanics in the United States endure discrimination, high poverty, lower rates of health insurance than both whites and blacks — yet they enjoy a life expectancy of
The planning process for marketers is being thrown into disarray. With uncertainty pervading all aspects of business, marketers are forced to pare down their plans and focus only on a month or two head. Annual plans are, for the most part, a relic of a different era.
Procter & Gamble, Walmart, the Ad Council and Google are among the top companies that have recently leveraged multicultural marketing to drive awareness and purchase intent with consumers, according to a study by the Association of National Advertisers (ANA).
Whether you don’t have the necessary resources or expertise, or you just need extra help to improve your organization’s sales and overall performance, hiring the right agency is vital for the growth of your business.