Buzz – Page 2

Covid Will Not Kill Hispanic Economic Success

Almost one year ago, I wrote about Hispanics being essential to the well-being of the U.S. economy. This economic essentiality has cost our community dearly and yet the resiliency shown by Latinos is what makes us an unequivocal economic growth engine in this country.

April 27, 2021

Measuring Authenticity in Spanish Advertising

Buzz

The last time we took on the subject of authenticity in Spanish language advertising campaigns, we outlined at least 12 red flags. To those of us in the multicultural marketing business this may come as second nature, but this issue is somehow still generating discourse among advertisers.

March 28, 2021

The Role of Spanish in Media, Marketing & Entertainment

Buzz

Spanish is not going away, especially when there are 46MM Spanish-speaking consumers in the US today.

While the topics of acculturation and the growth of the Hispanic market coming from US-born Latinos, have been used to undermine the belief that Hispanics continue to use their native language, the truth is that Spanish language media and advertising continue to thrive in this country.

February 26, 2021

The Three Stages of Multicultural Activation

Buzz

Now that we are well into the 2020s, we may finally be coming to terms with racial and cultural unrest in our society. What is not so clear is what this reckoning – along with upcoming census data – will mean for multicultural marketing in general and Hispanic advertising in particular.

Many corporations have been making well publicized efforts to diversify their workforces in order to better reflect the perspectives of their customer bases.

January 27, 2021

Choosing the Right Hispanic Agency

Buzz

Hispanics represent roughly 20% of the U.S. consumer market which means that choosing the right D2C agency to grow your agency is more than just a wise choice, it’s imperative. While the process may seem daunting at first blush, it is not. Simply apply the same search criteria you used to choose a general market agency, but with the added consideration of Hispanic Market IQ

December 17, 2020

Hispanic Budgeting – More Like Algebra Than Rocket Science

Buzz

If you are like me, my love of math was cut short at pre-calculus. Fortunately for all of us, projecting how to budget for the Hispanic Consumer Market for the first time requires less engineering than you might expect. Remember the axiom if A=B and B=C then A=C. Let’s translate.

If Hispanic = Growth
And Growth = A Strategic Opportunity Then Hispanic = A Strategic Opportunity

October 27, 2020

Let’s Ignore the Irony of Hispanic Heritage Month

Buzz

The Supreme Court ruling today that the Census can be cut short is particularly troublesome to the U.S. Hispanic community. Per Justice Sonia Sotomayor – the only dissenting voice – “the harms associated with an inaccurate census are avoidable and intolerable.”

This could be one of the most important Hispanic Heritage Months since it became a thing, first as just a week, and then later as a full-month in 1988.

October 16, 2020

Hispanics are a Winning Strategy

Buzz

In this challenging social and economic environment, it’s easy to become pessimistic. However, despite our shared problems, we also have reasons to be optimistic, particularly as D2C Hispanic marketers.

Yes, Hispanics and communities of color are bearing the brunt of both the coronavirus and the economic downturn, but the grit that characterizes this group expresses itself in many ways, not the least of which is its resilience in the face of adversity.

August 27, 2020

Hispanics are Essential

Buzz

Hispanics are essential for the well-being of the U.S. economy. This has been proven beyond a doubt by the coronavirus pandemic we are all living through.

The numbers speak for themselves. Hispanics are over-represented in several key front-line sectors that have kept the economy running during this pandemic:

Health Care
Food Service
Agriculture
Food & Meat Packing
Transportation

May 29, 2020

Community: We’re all in this Together

Buzz

Civic Capitalism – Do What You Can to Preserve Incomes
Never has the word ‘community’ been so relevant. To all of our friends and family – our staff, clients and ecosystem partners in this class – you are OUR community and you can count on us, now and always.

d2H is a small business and for the last month due to the current Coronavirus pandemic, we have most definitely felt vulnerable to the economy and consumer demand in the near future. No doubt, we share in the insecurity of the times. But being small does not mean we cannot do big things.

April 11, 2020