We have just come out of yet another award season and one more year has gone by without the universal recognition that Latinos are not making any progress either in front or behind the camera. The numbers tell the story.

The Covid-19 crisis is a challenge to our industry. One thing is for sure – we are all in this together as a community. We’d like to share our approach to powering through this and beyond – for d2H, our clients and the entire Hispanic DRTV ecosystem.

Marketers still under-value and under-spend on America’s Majority Minority – the US Hispanic Consumer Market. The rationalizations range from bandwidth to C-Suite buy-in, logistics language issues, general market agency slow-walks, and more. Unless you’re generating as much business as you want, none of them make much sense.

Latino participation and relevance in the U.S. is on the rise. The U.S. Hispanic market – the largest ethnic consumer segment with outsized purchasing power – has now become the largest minority electoral block as well. Hispanic voters are expected to have major influence in key battleground states. From citizenship to voter eligibility, the diverse U.S. Hispanic community plays an increasingly important role in shaping our country’s future.

Is it time to choose the right Hispanic advertising agency? This infographic presents seven slide rules to help balance your marketing needs with the most impactful agency partner to grow your Hispanic business.