Millennials may be driving ad spends; but impactful Hispanic Advertising ROI comes when targeting “viejennials”.
Hispanic purchasing power continues to soar. What is holding up Spanish Advertising budgets?
How important is Spanish in Hispanic Advertising today? The averages tell one story, the absolute numbers tell another. Spanish advertising is a powerful force.
Hispanic Immigrants and the Hispanic Community are caught in the crosshairs of today’s Culture Wars. How important is the Hispanic Consumer Market to the US Economy?
This checklist is a guideline to achieve authentic and efficient Spanish-language messaging to Hispanic consumers.
US Hispanic ad spend is at 6% of the total US ad spend, while comprising 20% of the market and even more across key demographics.
There are at least three industries where a Total Market approach to Multicultural marketing makes absolutely no sense. This infographic makes the point for a more “whole market” or culture-focused creative and media approach to targeting Hispanics.
We have just come out of yet another award season and one more year has gone by without the universal recognition that Latinos are not making any progress either in front or behind the camera. The numbers tell the story.
The infomercial as we know it is evolving. We unbundle its core features and illustrate how to repurpose infomercial content for any Spanish-language video channels. Here are some lessons that CPG companies might have to teach us in the Hispanic DRTV industry.