The Covid-19 crisis is a challenge to our industry. One thing is for sure – we are all in this together as a community. We’d like to share our approach to powering through this and beyond – for d2H, our clients and the entire Hispanic DRTV ecosystem.
Latinos represent 22% of the US Population. But when it comes to front line jobs that keep America running, the data tells quite a different story.
Marketers still under-value and under-spend on America’s Majority Minority – the US Hispanic Consumer Market. The rationalizations range from bandwidth to C-Suite buy-in, logistics language issues, general market agency slow-walks, and more. Unless you’re generating as much business as you want, none of them make much sense.
Marketing fluency is all about generating comprehension for your product or service. This starts with culturally relevant storytelling with any of our Top Six approaches to Hispanic D2C and Hispanic Advertising in general.
Latino participation and relevance in the U.S. is on the rise. The U.S. Hispanic market – the largest ethnic consumer segment with outsized purchasing power – has now become the largest minority electoral block as well. Hispanic voters are expected to have major influence in key battleground states. From citizenship to voter eligibility, the diverse U.S. Hispanic community plays an increasingly important role in shaping our country’s future.
The Hispanic population grew 29% between 2010-2020 and Hispanic consumers now contribute 25% of our GDP growth. The Top 10 Advertisers spend anywhere between 8% and 24% of their ad budgets against the Hispanic Consumer Market.
Is it time to choose the right Hispanic advertising agency? This infographic presents seven slide rules to help balance your marketing needs with the most impactful agency partner to grow your Hispanic business.
The country’s overall market growth has been driven by non-white population growth U.S. population growth over the next 2 generations will be driven by minority groups.
Spanish is not going away, especially when there are 46MM Spanish-speaking consumers in the US today.
Marketing and Culture Go Hand-in-Hand. Great d2Hispanic advertising campaigns appeal to logic, impulse, emotion and most importantly, cultural truth – regardless of language.