Hispanics represent roughly 20% of the U.S. consumer market which means that choosing the right D2C agency to grow your agency is more than just a wise choice, it’s imperative. While the process may seem daunting at first blush, it is not. Simply apply the same search criteria you used to choose a general market agency, but with the added consideration of Hispanic Market IQ
If you are like me, my love of math was cut short at pre-calculus. Fortunately for all of us, projecting how to budget for the Hispanic Consumer Market for the first time requires less engineering than you might expect. Remember the axiom if A=B and B=C then A=C. Let’s translate.
If Hispanic = Growth
And Growth = A Strategic Opportunity Then Hispanic = A Strategic Opportunity
The Supreme Court ruling today that the Census can be cut short is particularly troublesome to the U.S. Hispanic community. Per Justice Sonia Sotomayor – the only dissenting voice – “the harms associated with an inaccurate census are avoidable and intolerable.”
This could be one of the most important Hispanic Heritage Months since it became a thing, first as just a week, and then later as a full-month in 1988.
In this challenging social and economic environment, it’s easy to become pessimistic. However, despite our shared problems, we also have reasons to be optimistic, particularly as D2C Hispanic marketers.
Yes, Hispanics and communities of color are bearing the brunt of both the coronavirus and the economic downturn, but the grit that characterizes this group expresses itself in many ways, not the least of which is its resilience in the face of adversity.
Scholars call it the “Hispanic Paradox”: Despite poverty and discrimination, Hispanic Americans live significantly longer than white or black Americans. Hispanics in the United States endure discrimination, high poverty, lower rates of health insurance than both whites and blacks — yet they enjoy a life expectancy of
Hispanics are essential for the well-being of the U.S. economy. This has been proven beyond a doubt by the coronavirus pandemic we are all living through.
The numbers speak for themselves. Hispanics are over-represented in several key front-line sectors that have kept the economy running during this pandemic:
Health Care
Food Service
Agriculture
Food & Meat Packing
Transportation
Civic Capitalism – Do What You Can to Preserve Incomes
Never has the word ‘community’ been so relevant. To all of our friends and family – our staff, clients and ecosystem partners in this class – you are OUR community and you can count on us, now and always.
d2H is a small business and for the last month due to the current Coronavirus pandemic, we have most definitely felt vulnerable to the economy and consumer demand in the near future. No doubt, we share in the insecurity of the times. But being small does not mean we cannot do big things.
The planning process for marketers is being thrown into disarray. With uncertainty pervading all aspects of business, marketers are forced to pare down their plans and focus only on a month or two head. Annual plans are, for the most part, a relic of a different era.
For those of you who say the infomercial is dead, we declare: “Long live the infomercial!”
Take a moment to unbundle DRTV video content, aka the infomercial, and you will find it more strategic than you may have previously considered. Among the most amped up benefits of infomercial content that you will find are its:
Measurability
Multi-Targetability
Omni-Channel Repurposing
Informational Capacity
Value Driven Proposition
Length Flexibility
We have just come out of yet another award season and one more year has gone by without the universal recognition that Latinos are not making any progress either in front or behind the camera. This blog is a slight departure from our usual pieces on the world of Hispanic advertising – a personal riff on the industry as d2H prepares to make a big splash regarding our upcoming entry into the world of entertainment marketing.